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What Do Women Want?

Companies are waking up to the fact that women control a significant portion of consumer spending. they realize that to attract women to their products and services, they need to learn what they want. From the New York Times article, What Do Women Want? Just Ask The key messages here are women are beginning to [...]

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Buy Local & Support Your Community

Most of us don’t realize how powerful our consumer spending can be but that’s what Made in NH and your local farmers market are all about. I found a great brochure at a local shop the other day and wanted to share what it says. I couldn’t say it any better. There’s a website where [...]

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Marketing to Women … in NH

An amazing shift in marketing is beginning and for women, it’s great news. Why? because women buy differently than men, and there’s more information being shared about marketing to women¬† … so advertisers will understand women’s unique buying needs and support them (wonder if that’s why I don’t like shopping?) Maybe you haven’t seen signs [...]

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Business Card Basics

Now that I’m focused on building my network, I’ve finally found a technique for organizing the business cards I’ve collected since opening my business. I was baffled for a long time with … which ones to save? how to sort them? organize them so I could find one? With a little bit of technology, here’s [...]

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