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You'll save time manipulating photos by forcing your flash indoors, and sometimes outdoors too.

Common Photo Problems & How to Fix Them

As home professionals, one of our best marketing tools is a digital camera. Much of our work is illustrated best with photographs and like every other skill, it takes practice to learn the best techniques. Photography is an art and we’re never going to compete with a professional photographer who you should use for high [...]

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Like every skill you learn, writing takes practice

Writing for Business: Can You Tell a Story?

Writing about your business involves many things. Most people, when I suggest they write an article, say I can’t write. If you can tell a story, then you can write! My goal is to show why you are more qualified to tell your story than anyone else. I totally understand why you think you can’t [...]

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Keyword Research: Using Google’s Keyword Tool

Keyword research is key to making sure your content gets found by people looking for your products and services. Your information may be great but it won’t help people if they can’t find it. Search engines help people find you online. You get found when you’re visible on page one of search results. Your page [...]

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Eye Tracking: What Are People Reading

Eye tracking is a technique used to analyze the effectiveness of your marketing information. Web analytics tells you where people came from when visiting your web site, how long someone stayed on your site and the average number of pages visited. Eye tracking gives you insight into the content on a page that people actually [...]

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Writing Online & Organizing Your Ideas

Writing online is very different from writing an essay in school. You might have a great idea or an interesting story but if you don’t package it correctly, people won’t find it or they won’t read it, i.e. think of the books you’ve scanned at the library or the websites you’ve visited but left before [...]

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Using Google Adword Tool to Pick the Right Keywords

The Google Adword tool helps you pick the right keywords (or keyword phrases) when writing for the web. By researching and using the right keywords in your article … in the correct places, you increase the odds that the people you want to connect with will find your information when they search the web. Fortunately [...]

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Using Picnik for Photo Editing

We’re taking digital photos and uploading them to our websites but do you know the right way to do this? I recently visited a website where they had a series of photos but after viewing the first 2, I left the site because it was taking too long for each photo to display. Being friends [...]

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Writing to Inform and Entertain

Don’t groan! Don’t sigh! Don’t tell me you can’t write! You can write as I’ve worked with more than 20 home services professionals and all but one could write. It’s not magic. Like everything else, it’s takes practice to learn to read, drive a car, run your business and share your expertise by writing. Why [...]

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Video, Today’s Marketing Must Have

While I’m a visual learner and like to include at least one photo in each of my articles, the coming video tidal wave takes online marketing to a whole new level. For home professionals, this is both good … and bad news. Good News “Our Work is Visual” – Home professionals are experts in their [...]

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Blogging: Testimonials Show It Works

Blogging might seem scary at first, but most new things are a little scary until you try them. I remember when my younger son Ryan started school. Even though we’d been to the playground many times, as well as school events for his big brother, Ryan was scared about getting on the schoolbus. He knew [...]

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