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The Marketing Secret Every Child Knows

By Joy Gendusa Little Kids Ask Until They Get What They Want Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I’ll be good for a whole year. I promise. Just give me a dollar. I won’t ask again for a long [...]

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How to Really "Get to Your Customers"

By Joy Gendusa, Postcard Mania What Really Makes Your Postcard Mailing Successful? The biggest single factor in the success of your postcard mailings is who you send your postcards to. You need a list of people or businesses to send your postcard offer to. This can be a list of existing customers or prospects who [...]

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