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Mirror, Mirror … Who Do Your Customers See?

First impressions matter a lot. They say people form first impressions in about 3 seconds. Unfortunately this means people form their impressions based on how you look, a huge challenge when you’re nervous. Let’s look at the tools we have for making a first impression. Your hair styled or do you need a haircut? Dressed [...]

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Writing to Inform and Entertain

Don’t groan! Don’t sigh! Don’t tell me you can’t write! You can write as I’ve worked with more than 20 home services professionals and all but one could write. It’s not magic. Like everything else, it’s takes practice to learn to read, drive a car, run your business and share your expertise by writing. Why [...]

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Branding You & How Are You Unique?

While listening to an Active Rain webinar, I realized there were some really great tips to share here at the Association of Home Professionals. The speaker was  Kendra Todd, and you’re asking … who is Kendra Todd? Kendra was hired by Donald Trump at the end of the third season of The Apprentice, the first [...]

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Branding: You? Your Business? or Both?

In school we learned about the Industrial Revolution. We grew up during the technology revolution which started with massive computers. Now we all have computers on our desks and access to the Internet. The younger generations are into texting, and soon iPhones will become the communication tool of choice. Connect > Communicate > Build Relationships [...]

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Branding and Colors

As children we all had a favorite color  (mine was blue, then green). We picked certain clothing because of the color, maybe we painted our bedroom that color and sometimes we were lucky and could buy a car that was the perfect color. When picking colors for your company logo, this color will influence every [...]

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Your Online Image

I received the following article in a newsletter from David S. Duplessis, a mortgage broker in one of my networking group. The message is important … and a little scary because I don’t think most people realize how pervasive the Internet is becoming. This article made me recall a conversation with my son’s Navy recruiter [...]

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Business Cards for NEW Businesses

Following a recent networking event, I was filing business cards. I stopped to consider my reaction to one card, which was obviously handmade. There was ingenuity in the shape (wavy, cloud like curves) and color (construction paper green) but compared to the other cards collected, the handmade business card didn’t communicate the same professionalism women [...]

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What is Your Personal Brand?

When I first opened My Handyman, Kathleen Soldati (now the Marketing Director for The Music Hall in Portsmouth, NH) suggested i develop a public personality for my business. I wasn’t ready for this idea as I’d always been a leader working “behind the scenes” which was where I was comfortable. Last week Kathleen was a [...]

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