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Event Goody Bags: What To Put in Them?

Finding the perfect item to put into an event goody bag still baffles m. Last night I attended the Boston North Shore networking event, hosted by Laura Rocha. Laura took over as managing director earlier this year and she’s putting a lot of creative energy into these events. I was amazed atboth the quantity, and [...]

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The Marketing Secret Every Child Knows

By Joy Gendusa Little Kids Ask Until They Get What They Want Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I’ll be good for a whole year. I promise. Just give me a dollar. I won’t ask again for a long [...]

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Mailing List Basics

One of my goals this year is to cut my marketing budget in half. That means I’m learning how to analyze my customers better, along with the towns I’m targeting. I’ve analyzed and prioritized my target towns … not any easy task when I deliver handyman services to 90 zip codes. Each town will receive [...]

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Personal Note Cards Help People Remember You

As a new business owner, it’s scary getting out there and talking about your business. It’s hard work but eventually you start to relax and realize it doesn’t have to be all about business. Networking is people connecting with people they get to know and respect. When you relax it becomes easier and more fun, [...]

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Co-Marketing with a Friend (Blog Post #4)

Each year the Women’s Business Center (WBC) hosts a celebration and showcase to recognize women business ownership in NH. Last year I was one of 10 business owners asked to speak about my business. This year I decided to exhibit (affordable for any business owner) and was pleased with the 40+ names, and more important, [...]

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