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Directories clog search engine results; SEO must put you in upper left corner

Online Directories, SEO and Getting Found

When your business is part of the construction industry, you’ve got to be visible in directories. For many years, visibility meant advertising in the yellow pages. Depending on your trade, i.e. plumbing or electrical, yellow pages were your most expensive form of advertising. Online directories are the equivalent of the yellow pages. With 1,000s of [...]

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Business Directory Overload: How Many? Which Ones? Help!

There are hundreds of online directories and more popping up every week! Home professionals get unsolicited emails weekly recommending another directory. We occasionally notice a new directory when checking¬† google advertising placement for one of our targeted keywords and realize there’s a new player in our space and their listing is higher than mine? The [...]

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Service Magic seems to dominate by creating millions of web pages with same content, both business listings and articles

Service Magic by Any Name is Still Service Magic

People are always complaining that Service Magic is working to dominate the entire first page of search results by creating lots of new websites, re-purposing all the content they’ve amassed. At the same time, they’re partnering with content sites to offer their contractor referral services but not sure of this as they’re pushing contractor listings [...]

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Online Directories: HotFrog

Before you jump in and complete a new directory listing, take time to understand the business model behind the business directory, i.e. who is paying? HotFrog is a great example to illustrate this point. HotFrog’s business model is selling advertising. HotFrog Directory Sells Advertising to Other Directories! (Recommendation – DO NOT Waste Time at [...]

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