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Writing to Inform and Entertain

Don’t groan! Don’t sigh! Don’t tell me you can’t write! You can write as I’ve worked with more than 20 home services professionals and all but one could write. It’s not magic. Like everything else, it’s takes practice to learn to read, drive a car, run your business and share your expertise by writing. Why [...]

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Marketing and Apple Pie

Originally published by Jeanne Grunert … Do You Have Marketing Tunnel Vision? Among the many entrepreneurs and small business owners I talk to in a given week, marketing tunnel vision runs rampant. What is marketing tunnel vision? It’s the inability or unwillingness to take a big-picture view of their promotional or marketing activities. It’s looking [...]

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Making a Good Impression in Email Communications

Every country and culture has a set of mostly unwritten rules for interacting with others. In the US, most of us have heard of Emily Post’s book, Etiquette in Society, in Business, in Politics and at Home, published in 1922. We probably haven’t read the book but the people around us, especially as children, are [...]

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5 Tips to Successful Blogging

Blogging can be a great way to get your name out there and establish your credibility…if it’s done right. There are certain guidelines that you should follow if you want to get the best results from your efforts. To help you start leveraging online relationships to build your business, here are basic tips for blogging [...]

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Social Media Etiquette: Follow These Simple Rules?

There are numerous challenges to learning new rules for online interaction. We’re able to communicate with people from many countries and many cultures, each with their own local etiquette. The boundaries between personal and professional relationships are blurred, so it’s not easy to transfer our normal rules online. Some people assume when they’re alone at [...]

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Branding You & How Are You Unique?

While listening to an Active Rain webinar, I realized there were some really great tips to share here at the Association of Home Professionals. The speaker was  Kendra Todd, and you’re asking … who is Kendra Todd? Kendra was hired by Donald Trump at the end of the third season of The Apprentice, the first [...]

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Online Directories: HotFrog

Before you jump in and complete a new directory listing, take time to understand the business model behind the business directory, i.e. who is paying? HotFrog is a great example to illustrate this point. HotFrog’s business model is selling advertising. HotFrog Directory Sells Advertising to Other Directories! (Recommendation – DO NOT Waste Time at HotFrog.com) [...]

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Event Goody Bags: What To Put in Them?

Finding the perfect item to put into an event goody bag still baffles m. Last night I attended the Boston North Shore networking event, hosted by Laura Rocha. Laura took over as managing director earlier this year and she’s putting a lot of creative energy into these events. I was amazed atboth the quantity, and [...]

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Branding: You? Your Business? or Both?

In school we learned about the Industrial Revolution. We grew up during the technology revolution which started with massive computers. Now we all have computers on our desks and access to the Internet. The younger generations are into texting, and soon iPhones will become the communication tool of choice. Connect > Communicate > Build Relationships [...]

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Branding and Colors

As children we all had a favorite color  (mine was blue, then green). We picked certain clothing because of the color, maybe we painted our bedroom that color and sometimes we were lucky and could buy a car that was the perfect color. When picking colors for your company logo, this color will influence every [...]

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