To everyone who wants to do it themselves, I applaud you. When I started building the Association of Home Professionals and the Association of Women Home Owners, it was my goal to provide training and tools to help others learn how to do their own marketing. It wasn’t until I got started that I came [...]
There are hundreds of online directories and more popping up every week! Home professionals get unsolicited emails weekly recommending another directory. We occasionally notice a new directory when checking google advertising placement for one of our targeted keywords and realize there’s a new player in our space and their listing is higher than mine? The [...]
Writing online is very different from writing an essay in school. You might have a great idea or an interesting story but if you don’t package it correctly, people won’t find it or they won’t read it, i.e. think of the books you’ve scanned at the library or the websites you’ve visited but left before [...]
The Google Adword tool helps you pick the right keywords (or keyword phrases) when writing for the web. By researching and using the right keywords in your article … in the correct places, you increase the odds that the people you want to connect with will find your information when they search the web. Fortunately [...]
We’re taking digital photos and uploading them to our websites but do you know the right way to do this? I recently visited a website where they had a series of photos but after viewing the first 2, I left the site because it was taking too long for each photo to display. Being friends [...]
People are always complaining that Service Magic is working to dominate the entire first page of search results by creating lots of new websites, re-purposing all the content they’ve amassed. At the same time, they’re partnering with content sites to offer their contractor referral services but not sure of this as they’re pushing contractor listings [...]
If you’re reading this article, you have a computer. If you have a computer, it’s likely you use some type of email program.You probably don’t remember when you started using email, just the relief when you got it working so you could communicate with friends and colleagues. The easiest email marketing technique is within everyone’s [...]
As Americans we’ve grown up in an environment where consumers drive the economy. From a young age we’re taught that more and bigger is always better. The simple truth is bigger isn’t better! One of the best things to come out of our current (2010) economy is that people are having to rethink and re-prioritize [...]
Yikes, you’re thrilled and scared at the same time. You just got invited to be a guest on a national radio show. Relax and accept the invitation if you know and trust the radio show host. When you don’t know the host well, check out some earlier shows to make sure you like what happened, [...]
Don’t groan! Don’t sigh! Don’t tell me you can’t write! You can write as I’ve worked with more than 20 home services professionals and all but one could write. It’s not magic. Like everything else, it’s takes practice to learn to read, drive a car, run your business and share your expertise by writing. Why [...]
- Building Relationships (49)
- Creating Great Content (42)
- Member 2 Member (14)
- Promoting Your Business (44)
- tinagleisner: Kenny, Thanks, I am checking it out now! I've bee...
- Kenny: For signature i use Brandmymail ( http://www.brand...
- tinagleisner: Thomas, It really depends on your market and the s...
- Thomas: I agree that hotfrog gets paid by putting advertis...
- tinagleisner: Barb, I enjoyed meeting you too and I'm looking f...