As a home professional, you need to understand who your customer is, not just the age or their home. You need to understand their lifestyle, their priorities in how they spend money and how they make buying decisions. An article in the National Networker, What Boomers Want: Tips for Marketing to the Spending Generation, inspired [...]
On Tuesday I attended the 2007 Massachusetts Conference for Women (3rd annual). I’ll be writing more about this conference over the next few weeks as I picked up books by some of the speakers. Right now I just want to tell you … What’s In The Goody Bag Why? By looking at the items, and [...]
NH’s Women’s Business Center held their 5th annual WBC Celebration & Showcase this week. 45 women business owners exhibited including My Handyman. At events, I try to learn more about prospective customers including the best ways to build a relationship with them. Here are the results of my mini survey.24 people completed survey cards and [...]
Marti Barletta, founder of The TrendSight Group, says “Women are the CPOs (Chief Purchasing Officers) at home and in the workplace. They control more than 80% of all consumer purchases and represent more than half of corporate buyers.” I love the CPO title! It clearly and elegantly communicates a key role that women play in [...]
Companies are waking up to the fact that women control a significant portion of consumer spending. they realize that to attract women to their products and services, they need to learn what they want. From the New York Times article, What Do Women Want? Just Ask The key messages here are women are beginning to [...]
An amazing shift in marketing is beginning and for women, it’s great news. Why? because women buy differently than men, and there’s more information being shared about marketing to women … so advertisers will understand women’s unique buying needs and support them (wonder if that’s why I don’t like shopping?) Maybe you haven’t seen signs [...]
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