Tag Archives | sales

The Marketing Secret Every Child Knows

By Joy Gendusa Little Kids Ask Until They Get What They Want Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I’ll be good for a whole year. I promise. Just give me a dollar. I won’t ask again for a long [...]

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Customer Follow-Up: Tools to Automate & Support

Are you overwhelmed with keeping track of people you’ve met, those who’ve responded to your newsletter and other follow-ups? That’s what made me sit up tall when someone suggested I look at a product called InfusionSoft, which could help me manage all this activity. I signed up for a trial, learned a lot (look for [...]

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Balancing Marketing and Sales

OK, I admit I’m not a marketing guru … yet. Working for IBM, I knew there were IBM marketing reps … and now I know they’re really sales reps but marketing rep sounds better? I’ve also learned every small business owner is first and foremost, a sales person, and I’m learning that the first thing [...]

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Treat Customers Like People

I volunteered at our local Habitat for Humanity event last weekend. With my husband leading the International Sidewalk Astronomy night in Portsmouth, I went to the fund raiser as a guest and volunteer. At checkout, most people gave me their auction number. I explained we preferred learning their names … so they smiled and introduced [...]

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